Deliveroo
Deliveroo analytics make more sense next to your other channels.
Comparing Deliveroo with your other channels usually teaches you more than studying it alone: volume, average basket and margin are rarely the same.
The channel's real contribution
Share of revenue, order count, average basket, margin delivered. Deliveroo rarely weighs the same in volume as it does in profit.
Compare rather than observe
A higher average basket can offset a different commission rate. Deciding whether to invest more is a decision you make with the channels side by side.
Same levers, different settings
Menus, offers, advertising and availability look similar across platforms, but they don't return the same. Per-channel analysis stops you copying a strategy that only works on one side.
€72,620
2,530 orders
- Share of revenue
- 56,6 %
- Margin
- 23.8%
€41,030
1,460 orders
- Share of revenue
- 32 %
- Margin
- 25.1%
€14,600
510 orders
- Share of revenue
- 11,4 %
- Margin
- 48.2%
Direct ordering accounts for just 11.4% of revenue but delivers 48.2% margin, making it the most profitable channel per euro taken.
Restaurants running on Food'Up
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